kinder ground


kinder MODERN’s kinder GROUND rug collections merge sophisticated design with innovative uses of materials and sustainable production to create beautiful textiles for the family home.

All of the rugs are environmentally friendly, made with 100% New Zealand wool, and backed with cotton or rubber and jute (natural, no slip). Each piece is hand tufted in Shanghai, China, by highly skilled rug artisans who hand carve and cut our signature designs into a high/low cut pile that is soft to the touch (perfect for crawling and playing), durable for medium-traffic areas, US CPSC certified fire resistant, and easy to clean.

In addition to the collections shown here, all of the rug styles are also available in bespoke colors and custom sizes.

Our production partner, NYC-based Inigo Elizalde Rugs, has more than a decade of experience producing exceptional rugs and is a proud member of the GoodWeave organization. GoodWeave's certification program works to end illegal child labor in the carpet industry and to offer educational opportunities to children in South Asia.

For samples of our rug designs, please check out our Rug Samples.


kinder GROUND’s area rug collection distills our original bold and graphic designs from the modular collection into simple, yet dynamic, large geometric and rectangular shapes.

Our thoughtful color palette takes commonplace creams, tans, and monochromes and re-interprets them into new neutrals, strong enough to serve as a room’s focal point, but still subtle for a classic space, adding intrigue and sophistication to the modern family home.

Choose from geometric lozenge, large hexagon and hexagon runner, and five standard rectangular sizes, in a variety of styles and colors.



Inspired by a love of geometry, building blocks, and the angular designs of mid-century furniture, kinder GROUND’s unique modular collection turns everyone into designers; encouraging parents, design lovers, and kids of all ages to compose and curate super fun, colorful rugs for their family home. 

By deconstructing traditional rug sizes and shapes, kinder GROUND Modular facilitates an innovative, fresh approach to designing area rugs, runners, and wall-to-wall carpeting for any aesthetic. Constructed to create seamless connections between designs, the collection features a gender-neutral pop palette that speaks to both children and adults.

Thirty-seven different styles of Hexagons, Diamonds and Triangles interact within each shape to create endless configuration possibilities, of which only a few examples are shown here. Any modular composition can also be made into an single rug.